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Why Use a Realtor When Selling a Home?

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Request your free house value report today!

A house value report (aka CMA or comparative market analysis) will help you determine what your home will sell for in the current housing market.

Provide your information below and receive your FREE house value report for your home or property! We will put together a detailed, comprehensive market analysis to include sold homes, homes currently for sale and other important market data to help you accurately price your home. Did you know that most home sellers that list their home even ten thousand dollars too high will end up selling for thousands less than if they had priced their accurately in the first place?

REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reported that 84% of home buyers would use the same REALTOR® again.


Real estate transactions are one of the biggest financial dealings of most people’s lifetime. Transactions today usually exceed $250,000. If you had a $250,000 income tax problem, would you attempt to deal with it without the help of a certified professional accountant? If you had a $250,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be wise to work with a professional REALTOR® when you are selling a home.

If you’re still not convinced of the value of a REALTOR®, here are more reasons to use one:


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Get Your Houses Ready to Show Buyers

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A house that «sparkles» on the surface will sell faster than its shabby neighbor, even though both are structurally well maintained.

From experience, REALTORS® also know that a «well-polished» house appeals to more buyers and will sell faster and for a higher price. Additionally, buyers feel more comfortable purchasing a well-cared for home because if what they can see is well maintained, they assume that what they can’t see has probably also been well maintained. In readying your house for sale, consider:

  • How much should you spend to prepare your house for sale?
  • Exterior and curb appeal
  • Interior appeal

Before putting your house on the market, take as much time as necessary (and as little money as possible) to maximize its exterior and interior appeal.

How Much Should You Spend to Prepare Your House for Sale? In preparing your home for the market, spend as little money as possible. Buyers will be impressed by a brand new roof, but they aren’t likely to give you enough extra money to pay for it. There is a big difference between making minor and inexpensive polishes and touch-ups to your house, such as putting new knobs on cabinets and a fresh coat of neutral paint in the living room, and doing extensive and costly renovations, like installing a new kitchen.


Your REALTOR® is familiar with buyers’ expectations in your neighborhood and can advise you specifically on what improvements need to be made and which improvements are most effective. Don’t hesitate to ask for advice.

How to Set a List Price for Your Home

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Setting the list price for your home involves evaluating various market conditions and financial factors. During this phase of the home selling process, your REALTOR® will help you set your list price based on:

  • Pricing considerations
  • Comparable sales
  • Market conditions
  • Offering incentives
  • Estimated net proceeds

Pricing Considerations – Find a Balance Between Too High and Too Low
When setting a list price for your home, you should be aware of a buyer’s frame of mind. Consider the following pricing factors:

TIP: Never say «asking» price, which implies you don’t expect to get it.


Price Against Comparable Sales in Your Neighborhood No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market.

The Basics of Marketing Your Home

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When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace as well as the price, financing, terms and condition of competing properties.

These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

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Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property.
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Your REALTOR® markets your property to other real estate agents and the public.

In many markets across the country, over half of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer.
Your REALTOR® acts as the marketing coordinator, distributing information about your property to other real estate agents through a Multiple Listing Service (MLS) or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.

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Your REALTOR® will know when, where and how to advertise your property.

There is a misconception that advertising sells real estate. NAR studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.

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Your REALTOR® can help close the sale of your home.

Issues may arise between the initial sales agreement and closing (also called settlement or escrow), for example, unexpected repairs might be required to obtain financing or a title problem is discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing.

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When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace as well as the price, financing, terms and condition of competing properties.

These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

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Your REALTOR®’s marketing efforts and considerations will include advertising, showing the property, how long the house has been on the market and whether you’re buying another home. Your home should be listed, whenever possible, through a Multiple Listing Service (MLS).


Advertising and Promotion Properties are commonly advertised through real estate agent Web sites, Internet home search/listing services, classified advertising and real estate guides. Promotion efforts through office and MLS tours are a good way of getting other buyer agents to view your home and to promote it to the buyers they are working with.

Even with all these advertising avenues, » For Sale» signs on front lawns are still remarkably effective. Many REALTORS® promote their Web sites on the sign and use brochure boxes with the signs to market the property. When appropriate, and with your permission, your REALTOR® may send a mailing about your property to neighbors. Sometimes one of them has a friend or relative who always wanted to live near them. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.

Showings and Open Houses To prepare your home for viewing, make it as bright, clean, cheerful and serene as possible. Always look at your home from the buyer’s point of view. Your REALTOR® will probably find a tactful way to suggest that you be absent while the house is being shown to prospective buyers, because your presence will inhibit their actions and conversations. They won’t feel free to open closets and cabinets, test out the plumbing and discuss their observations objectively as they walk through the house. It goes without saying that your children and pets should not be on the premises either.

If your REALTOR® has scheduled an open house, you may want to notify the neighbors, and assure them that they’ll be welcome. They’ll jump at the chance to poke around in your house, and sometimes they can turn up a buyer among their friends.

Knowing your home’s value is key to pricing your home accurately! Pricing your home accurately is key to selling for top dollar! Please call us or fill out the form below and will contact you quickly with your House Value Report.


Stop Foreclosure

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Stop Foreclosure

Regardless of whether you are behind on a mortgage payment or are about to be and can see no end in site, we can help you! We place your needs above all else and our services are FREE to you. Do NOT hesitate to call us today!

Foreclosure Is NOT the Only Option! If you can no longer afford your mortgage payments or if you have bad tenants and have a distressed home in your hands, we can help!

We have real estate investors who can purchase your home very fast by paying cash or taking over your payments, if you do not want to sell your home we can offer general council on how to solve your problem.

Get a FREE Market Analysis!

Find out how much your house is worth in today’s market.

Behind on Payments?

Please visit our partner’s website Blue Sky Buyer website to meet our network of investors that specialize in buying home and offering creative real estate solutions.
Blue Sky Buyer do not offer for-fee foreclosure avoidance services such as loan modification services. Please be warned that these services can be very expensive, and based on our observed experience rarely work.

Your House Value

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Get Your Houses Ready to Show Buyers

Request your free house value report today!

A house value report (aka CMA or comparative market analysis) will help you determine what your home will sell for in the current housing market.

Provide your information below and receive your FREE house value report for your home or property! We will put together a detailed, comprehensive market analysis to include sold homes, homes currently for sale and other important market data to help you accurately price your home. Did you know that most home sellers that list their home even ten thousand dollars too high will end up selling for thousands less than if they had priced their accurately in the first place?

Knowing your home’s value is key to pricing your home accurately! Pricing your home accurately is key to selling for top dollar! Please call usor fill out the form below and will contact you quickly with your House Value Report.


What is a Comparative Market Analysis?

A true comparative market analysis or CMA for short is a report that is created to give you an idea of what your home should sell for in the Dallas Fort Worth Metroplex. The CMA will take into account numerous aspects of your home, to include recent sales, pending sales, and current listings that are within the same neighborhood and have similar characteristics as the subject property.

Understanding the Texas real estate market is very important and having a greater insight into the make-up of each city in Texas will really help refine your understanding of the Texas market and your Texas home value report.